The aim of the Hire Association Europe is to represent, promote and enhance the Hire Industry for the benefit of its members and their customers by: Strengthening the awareness of the hire concept Promoting the professional standards of the Hire Industry Promoting HAE Membership to companies in the Hire Industry Representing the Hire Industry to Government and to other public organisations Representing the HAE to other organisations with common interests Providing model conditions for the use of HAE members Providing services which improve the HAE membership's business, entrepreneurial skills and standards Assimilating and communicating information pertinent to HAE and the Hire Industry Establishing and encouraging co-operation with manufacturers and suppliers to the industry Promoting and conducting research relating to HAE and the Hire Industry